These seminars, according to Sun.Star General Manager Joseph Griño, Committee Chair of the DATE trainings, will give focus on the following themes: customer service, finance, entrepreneurship, human resource management, and marketing.

Griño said in Monday's edition of the Kapehan sa Dabaw at SM City Davao that these four seminars lined-up during the event will be conducted by experts and reputable speakers.

"The chamber is exhausting all efforts to make Davao Trade Expo 2008 productive and constructive. And these trainings are very important to make entrepreneurs updated with information," Griño said.

He said on the first day of the Date 2008, a seminar entitled "The Influence of the Macro-Cultural Environment to a Marketing Strategy" will have Freddie Serapio, a professor and marketing program director of school of business and governance at the Ateneo de Davao University, as resource speaker.

Other seminars scheduled are the "Effective Customer Service in the Corporate World", with Newell Cubacb, the pit manager of Casino Filipino and expert in the field of customer service, as resource speaker.

"Taking Care of People for Competitive Advantage", to be presented by Dr. Myrna Viado, the Human Resource Department head of One Network Bank; and a seminar on "Creating Sustainable Competitive Advantage Through Co-Creation", to be conducted by Edwin Loma, the director of Corporate Communications at the Asian Pacific College.

Griño said that the first seminar will basically tackle the different strategies in handling marketing dilemmas into center stage.

He further said that the second training includes "innovations and strategies in giving customers a renewed sense of how it is to be served with a silver platter".

On the other hand, Griño disclosed that entrepreneurs will be able to get the best out of human capital, which is often neglected by most companies through the third training, while the last seminar will give the small and medium enterprises (SMEs) more information on the dynamics of building a strong business while being equipped with the right technological tools.

Each training shall be charged with a minimum rate of P500 for DCCCII members, P550 for non-members, and a substantial rate of P350 for faculty and students. JGRS